Animated image showing different parts of Miros' visual identity in use
The International Museum for the Restitution of Looted Works of Art, a multimedia virtual visit experience, has been launched by UNESCO, an advocate of cultural and natural heritage preservation for over 50 years. 
Encompassing a mobile app, a virtual museum and guided tours on historical sites, this project is designed to raise users' awareness of heritage and belonging. The content is interactive, immersive and attention-grabbing [fictional].
Using an interactive map, the mobile app lets users locate looted works of art and nearby dispossessed sites. It encourages discovery and mobilizes users. Through virtual reality, information on points of interest is easily accessible.

Museums and partner sites provide specific signage and documents on site. A responsive website lists the various works and provides a description of them, tracing their history thoroughly.
Case study
Challenge, word definitions, brand voice and target audience for Miros
Logo variation on neon brand color
Logo variation on neon brand color
Logotype
Playing hide-and-seek, the dot on the "i" wanders around, never appearing where expected, thus illustrating the concepts of emergence and vanishing
Consistent glyph spacing and upright structures evoke dispossessed places, distant and isolated from one another. 
HDV Font’s Brandon Grotesque appears elegant and functional, while its rounded finish lends it warmth and softness.
Typeface
Stephen Nixon's 2019 design for Arrowtype, the variable Recursive font is ideal for digital interfaces and data-rich environments
Its flexible style makes for striking headlines and easy-to-read body copy, while ensuring consistency between them. Bold and versatile, it meets international communication needs with over 200 languages supported.
Color palette
Oxidized copper statues' verdigris, charcoal, plaster... 
This soft, melancholic monochrome is raised by a bright yellow, drawing attention, suggesting action, and enlightening the works.
Iconography
The work, cast in darkness – the absence – is only visible through a spotlight, emphasizing and revealing its details.
Miros' color and iconography
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