Ingredients
• 500gr organization
• 340gr listening
• 270ml empathy
• 130ml methodology
• a large cup of coffee
• 2 large cups of creativity
• 3 tablespoons humility
• a zest of extravagance
• a pinch of fun
• salt, ground pepper
Utensils
• paper, pens
• a passionate commissioner
• a committed art director
• project-relevant tools
• a strong relationship with the printer
Steps
1. Pour coffee into a mug. Add sugar and milk to taste. Bring a notebook and pen or, alternatively, a computer or other note-taking device. Make yourself comfortable.
2. Pour the listening into a bowl, dig a well and add the empathy. Mix vigorously with a spatula, gently pouring in the ambition. In a small bowl, melt doubts and uncertainties in a little lukewarm coffee, with a pinch of questions if necessary. Knead until the brief is homogeneous and make a file that summarises everything. Note: if necessary, adjust the amount of information by throwing in a few questions.
3. Put a cloth over it and leave it to rest at room temperature for at least four hours.
4. Knead the brief again to dispel any doubts, and spread it out on a well-oiled mind-map. Place on a suitable surface and leave to rest for half an hour.
5. Chop up your first ideas and set aside. Don't refrain from rummaging around in your fridge for fresh inspiration on innovative conceptualisation. During this stage, it's crucial that you know exactly who you're going to invite to share the meal. You can't put hot peppers on a pizza for kids. Analyse your guest list to find the best possible combination.
6. Once you've decided on the ideal recipe, divide the concept and spices evenly between your chosen tin. Sprinkle with a little challenge juice, then bake for 20-25 minutes.
7. The project is ready when the filling is medium-rare and the crisp crust is golden brown. Check the seasoning, adjust if necessary, and serve piping hot.